·         To develop and/or manufacture the finest leather products which could meet the customer’s expectations in quality, delivery time, and other key standards by focusing on customers satisfaction, maximizing value for the customer at minimal cost and meeting the primary needs and desires of the customer.

·       To be a competitive company and to maximize its share in the market all the way through adopting new technology, process innovations, and world-class business strategies.

·         To develop and engage on ensuring a healthy and friendly relationship with the environment and community.

·         To develop the workforces of the Company through providing on-job or off-job top-notch trainings and education so as to advance their skills and profession in leather production industry.

• Fay Fashion aspires to be the recognized centre of Excellence in leather, canvas and fabric products, which are preferred by the consumers in the global leather market.

Fay Fashion Tanzania is renowned for its custom-made leather bags, which have gained a stellar reputation among individuals and companies in Tanzania. Each bag is meticulously crafted from the finest leather, ensuring not only durability but also an unparalleled sense of elegance and sophistication. By offering bespoke designs tailored to the unique preferences of our clientele, Fay Fashion Tanzania has become a symbol of luxury and refinement. Whether for personal use or corporate gifts, our leather bags make a powerful statement of style and quality, elevating the everyday experience and standing out in any setting.

Fay Fashion Tanzania is a distinguished Tanzanian brand specializing in simple yet utility-driven, classical yet fashionable bags. The brand prioritizes high-quality materials, meticulous craftsmanship, and multipurpose designs. Every Fay Fashion bag undergoes numerous procedures to ensure exceptional quality, a commitment recognized by the Tanzania Bureau of Standards, which granted the brand a quality license on October 11, 2019, in Dar es Salaam.

Drawing inspiration from both Japanese and Tanzanian cultures, Fay Fashion Tanzania is dedicated to producing vintage, utility, and functionally designed bags for both men and women. The brand promotes classicism, elegance, and durability in its bag designs, aiming to offer a pleasant user experience. Fay Fashion's slogan encourages people to explore new definitions of fashion through our products.

Since its inception in 2018, following training in Japan, Fay Fashion Tanzania has been committed to innovation in leather, fabric, and canvas bags. Officially registered in 2019, the company, under the guidance of Mr. Gregory Mlay and Ms. Faith Mlay —who both hold Master's degrees from Japanese universities—has rapidly earned the trust and acclaim of its clients. The company aims to expand into international markets within the next five years, continuing its pursuit of perfection and modern craftsmanship.